Most physicians that run cash-based elective practices have one thing in common: They went to medical school not business school. Yet, before they even open their doors, they need to start running their practice as a retail business. The same laws or marketing, customer engagement and satisfaction that apply to Amazon or Target also apply to medical aesthetic providers.
Physicians must become skilled at sales processes that not only attract consumers to the practice, but also convert them into paying patients. Many physicians have found this to be a frustrating undertaking because they didn’t start with the business tools to succeed.
By Jeffrey Frentzen, Executive Editor
Read more here The Aesthetic Guide February 2018 edition