Yesterday in Miami, a plastic surgeon in attendance at a powerful aesthetic marketing event exploded after hearing expert speakers discuss various proven methods to ensure profitability. And I understand why…..
With the explosion of demand and competition in medical aesthetic services, some care providers struggle with the brutal reality of running a profitable practice.
Yesterday in Miami, professionals from across the aesthetic spectrum gathered to discuss everything from compliance to finance (important business metrics) and ultimately digital marketing. The speakers included experts in each of these areas and focused on one central theme:
Providing expert, quality, compassionate care just isn’t good enough! That is the MINIMUM required just to get in the game. If you want to run a successful aesthetic practice, then you have to accept that you are running a BUSINESS. And this business needs PROFIT. PERIOD.
The good news is the aesthetic medical business is huge. HUGE!
Experts agree there are few, if any, other verticals with the growth potential of the medical aesthetic business. Medical Spas have doubled from 2,100 in 2012 and $1.9 billion in revenue, to more than 4,000 and projected revenues of $3.6 billion in 2016.
It’s a literal Gold Rush, and everybody is scrambling to get a fair share. Plastic surgeons, dermatologists, medical spas, OB/GYN’s, dentists, and savvy entrepreneurs are seeing the potential for strong ROI. The competition is fierce. Success will require care providers to focus on all the activities required to run a profitable small business.
WHY? Because this is not traditional medicine where care providers try to see as many patients as they can and then chase 3rd party payers for reimbursement. THIS IS ELECTIVE MEDICINE. That means that patients have a choice. They choose who, what, when, where and why they will seek a particular treatment or procedure.
That means that at some point in the process (actually many points), the client has to be sold. And if care providers bristle at the thought, then they need to get out.
Yesterday in Miami, a plastic surgeon in attendance at the event, exploded after hearing expert speakers discuss various proven methods to ensure profitability. And like I said, I understand why. He repeatedly expressed his disdain for the way the Aesthetic Medical Industry is de-humanizing the practice of medicine and disregarding the important human interaction that is required to care for his patients. I understand why he felt this way given his long-term career as a surgeon. Unfortunately, that was NOT the point of the seminar. In fact, it was the exact opposite.
How do I know about this? I WAS THE SPEAKER.
The point was: How can you make patients LOOK and FEEL their very best within the context of running a business that requires profit? It’s all about recognizing the fact that the modern aesthetic medical consumer has choices. Potential patients have dozens of choices within just a few miles, and care providers NEED to put their best foot forward to bring these consumers to THEM. The reality is: sometimes being good enough just isn’t good enough.
Crystal Clear Digital Marketing has created a fully integrated, cost-effective digital marketing system designed to help Aesthetic Medical professionals GET IN THE GAME. To fish where the fish are, to embrace NOT disgrace the reality of elective medicine and to win more than their fair share of discerning modern medical consumers. If you are ready to compete, we are ready to help you WIN!
