It’s widely known that loyalty programs provide several advantages to your business. Besides making your brand more attractive to new customers, loyalty mechanisms keep customers coming back for more and can greatly boost your profits. But if you want to take full advantage of these possibilities, you’ll need loyalty rewards software like the one designed by Crystal Clear Digital Marketing.
The Social Patient Center (SPC) by Crystal Clear is the choice for medical spa software. Regardless of the size of your medspa or wellness center, your business will grow when you put the SPC into your practice. Its emphasis is on patient relationship management, or PRM. This strategy solidifies the relationship you have with customers so they keep coming back and spreading the good word about your brand.
5 Tools Your Medspa Loyalty Rewards Software Should Have
1. Membership Management
If your medspa doesn’t currently offer any form of membership, you’re missing out on a big opportunity. Subscriptions have never been more popular than they are now.
A medspa membership is just like a subscription service. But how do you manage the services your membership offers? With the membership management tools in the SPC, you’ll be able to create custom membership tiers and packages for your patients to purchase.
Naturally, you’ll want to use the loyalty rewards software to shower your loyal members with even more perks. Instead of trying to manually keep track of your patients’ status at your practice, you can use the SPC to get it done automatically.
Package Tracking
Once you have designed membership packages, you’ll want to keep track of them to determine which are bringing in the most customers and revenue. Our software makes it easy to see how frequently products and services get purchased.
From there, you can tweak the settings to adjust what services or products belong in a given package. This ability to fine-tune your memberships prevents losses and promotes profits.
Track Your Patients
Besides tracking the packages themselves, you’ll want to keep an eye on the customers. By identifying purchasing patterns, you can determine which products ought to be included in packages. You can also adjust your marketing strategy accordingly.
You can also easily determine who might want to become a member and extend that opportunity to them personally. Suppose you have a beauty package including Botox, fillers, and facial products. If someone has paid for a couple of those items separately, notifications will let you know that they might be interested in your beauty package.
From there, it’s easy to convert loose patients into full-fledged members. Of course, you can also keep track of your existing members to identify the most popular services and market them more aggressively. Conversely, you can help move slow-selling products and services off the shelf with timely sales for both members and non-members alike.
Reporting Tools
The SPC makes all of this easy with its advanced reporting tools. Your sales data will be visualized by the software into convenient charts and graphs. Then you’ll get package-specific and patient-specific reports that allow you to target groups or individuals with precise offers.
2. Rewards Management
You can generate more loyalty from your customers in a variety of ways. A membership program, while very effective, also requires some commitment. That means you likely already had established some loyalty with that customer. What about the ones that aren’t sure yet?
Rewards programs can help casual customers convert completely. You don’t have to limit them to non-members either. A good rewards program gives customers a taste of what it’s like to be a member. However, where memberships focus on many services or products, a rewards program drives specific behaviors.
For example, you can have rewards for everything from purchasing a particular product or service, referring a friend, spending a certain amount in a month, or even leaving reviews on social media. Trying to track all of this by hand would be a hassle. Let our software do the work for you.
Set Up Rewards
With the SPC, you can create an assortment of rewards based on specific behaviors that are tracked in the system. So something as simple as sending a survey to a patient could lead to a 10% discount reward if they complete it.
Instead of having to print out coupons or scan something on the patients’ phone, our system does all the work. Next time they show up the reward will be active.
Gift Cards
If you choose to give cash rewards, the gift card features in the SPC will save you plenty of time. Configure the triggers for cash rewards and manage gift card balances all through the software. Now you won’t need plastic cards or clunky codes. You can even set up discounts for members to give gift cards to friends.
Easy Rewards Marketing
Rewards programs need to be marketed to be effective. If your customers don’t know that there is a benefit for a certain behavior, they aren’t likely to change their patterns. Fortunately, our loyalty rewards software includes social media integration as well as direct communication options for clients that make it easy to market your rewards.
3. Referral Tracking
Nothing demonstrates a customer’s loyalty like their willingness to recommend your medspa to a friend. Given that medical treatment is a much more serious decision than simply buying a new bag or TV, it makes sense that word-of-mouth recommendations matter more in a medspa than perhaps anywhere else.
The Most Important Form of Advertising
Referrals are crucial in the medical business, specifically because accurate information on pricing and treatment procedure is so difficult to come by in the medical field. Shopping around is generally low in the medical sector due to the fact that consultations usually come with a cost and tests may need to be re-run. Patients want to walk into a medspa or wellness center and be confident that they won’t need to go anywhere else.
Word-of-mouth advertising, therefore, has a huge impact on medical practices. Crystal Clear Digital Marketing recognizes this and has developed a robust system for tracking referrals and rewarding patients who bring in other clients. You can see which of your patients is your best influencer and show your appreciation accordingly.
Connectivity With Other Systems
With an interconnected system, you can easily configure the software to send emails thanking a patient for their referral. Rewards can be automatically doled out to patients after their referred friend makes a purchase. Even getting the new referral into the system is easy with electronic forms and telehealth options if an in-person visit isn’t possible right away.
4. Reviews and Surveys
How can you leverage existing customer loyalty to gain new customers? Reviews from satisfied visitors increase consumer confidence in your practice. Surveys allow you to make informed decisions regarding your practice, fine-tuning it to increase its attractiveness to other customers.
Both of these tools are an essential component in any loyalty rewards software system, and ours is no exception.
Encouraging Reviews
Configure the SPC to automatically email clients after they walk out the door. Encourage them to write a review with this email. You can do this by either creating a form for them to fill out within the SPC or by linking to your social media accounts and encouraging them to post directly to those sites. Either way, you can take these valuable reviews and publish them easily on your accounts or website.
Incentivize reviews by linking them to rewards. Many people write a positive review the first time they visit but stop reviewing after that. However, those customers are precisely who you want to review your business. Repeat reviews show stability and consistency in your practice. So, keep them singing your praises with small incentives.
The Value of Feedback
Good feedback is one of the most valuable resources your business has for improving its processes. Customers like being heard and having their input taken into consideration. So, you need it, and customers like giving it. That’s why we’ve added survey making tools to the SPC to make it easier for you to get quality feedback from your loyal customers.
Take your feedback gathering to the next level by adding rewards and perks to customers who fill out your surveys and give follow-up interviews. Taking a few minutes to sit down with a client after treatment can give you valuable insights.
5. Communication Tools
Crystal Clear has designed its loyalty rewards software with PRM at its core. Communication is the key to any healthy relationship, whether personal or professional. We give you a variety of ways to keep in touch with clients. These combine to ensure that clients don’t forget about appointments, communicate special offers, and improve trust in your practice.
Reminders
A missed appointment is a missed opportunity. You can set protocols for reminders and even cater them to each customer based on their preference. Whether they prefer SMS, email, or a traditional phone call, your reminders will always hit their mark. Keep your day busy and profitable with our advanced reminders system.
Two-Way Text
Curious customers appreciate a means of direct communication with your staff. Sometimes a phone call isn’t an option, however. That’s where our two-way text system comes in. Through the SPC, you can communicate directly with customers who visit your website.
With a web-based method of communication, potential clients can break the ice and get a good first impression from your practice. A quick response on your end that addresses their concerns will improve the customer’s confidence and start building loyalty before a purchase has even been made.
Automated Call Monitoring
Phone calls are a necessary component of any client communication strategy. But how well does your staff communicate over the phone? Odds are you haven’t sat down to eavesdrop and listen in on their conversations to give constructive criticism. Even if you did, your time is better spent elsewhere.
Our automated call monitoring service is a novel approach to phone call quality control. We listen for tone and phrasing to determine how friendly your staff sounds when they make or receive phone calls. Each call is graded to ensure that your customers are getting the best attention from whoever picks up the line.
Get the Best Medspa Management Software Now
As a medical professional your time is best spent performing procedures and handling treatments. Your business is important, but it shouldn’t take time away from what you do best. Put your practice on autopilot with the industry’s best software suite. If you want to strengthen your relationships with your customers and keep them coming back, call Crystal Clear today to get the best software in the business.
