As we progress farther into the digital age, having a strong online presence is becoming more important than ever. Strengthening your online presence is about more than just having a sleek design for your website; it also means delivering fresh, relevant content to your patients and driving more traffic to your site. When it comes to all the levels involved in medical website marketing, just getting started can seem like a daunting task.
That’s where we come in. At Crystal Clear Digital Marketing, it’s our mission to make sure your website reflects your goals and values as a medical practice while bringing in new patients along the way. When you choose us, you’re choosing experts in five essential areas of medical website marketing—social media, email, blogging, content and search engine optimization. Each of these areas plays a vital role in the digital marketing process.
Social Media
If you’re looking for a way to instantly boost your online presence, social media is one of the best ways to do it. With technology becoming an integral part of our lives, social media isn’t an extra component of digital marketing so much as it is a necessity.
Think of how much we use social media to communicate with others and learn what’s going on around us. Why wouldn’t the same hold true for digital marketing?
By incorporating social media into your medical website marketing strategy, you gain an extra edge over the competition. It lets you:
• Reach a larger, more diverse audience
• Build brand awareness and loyalty
• Engage with your patients on a more personal level
Social media is also one of the main components in the Social Patient Center (SPC), the central hub of your medical website marketing plan. Our state-of-the-art software automates a whopping 85 percent of your outgoing marketing—including social media posts. This gives you one less thing to worry about as your website flourishes.
There are four social media platforms we know as the Big Four:
• Facebook
• LinkedIn
• Twitter
• Pinterest
With Facebook, you can gain followers and draw attention to services you want to promote. Twitter is great for grabbing the attention of new site visitors with engaging photos and videos. LinkedIn is similar to Facebook, but simply having an account and keeping it updated boosts your online presence significantly.
It may seem strange at first that we utilize Pinterest, but this social media platform plays a surprisingly important role in driving traffic to your site. Simply put, people like images. Some people are more drawn to images than they are to lots of text. By combining the captivating pictures on Pinterest with the text-oriented Facebook, LinkedIn and Twitter, you can be sure you’re covering all your bases and reaching the largest audience possible.
Email Marketing
Email is another medical website marketing technique automated by the SPC. Email marketing is a fantastic way to reach out to potential patients and keep in touch with current patients.
Since the process is entirely automated with our software, you won’t have to worry about maintaining contact with your patients at all times. We’ll take care of the newsletters, follow-ups and initial contact so you don’t have to. All you’ll need to do is provide us with your patients’ email addresses, and we’ll handle the rest. With the SPC, you can easily choose which emails are sent to which people. Outreach emails, for example, can be sent to future patients, while follow-up emails can be segmented to be sent to existing patients. With this important feature, you can deliver customized content to the appropriate audience with minimal effort.
You can promote any number of things with email marketing. Special events, new products and services, and introductions to new members of staff are just a few examples of the different things you can highlight with the emails you send to your patients.
We also provide a monthly report that measures how successful your email campaigns have been. This report gives you valuable insight into how you can tailor the content of your emails to speak to your patients in the most effective way.
Relatable Content
When you start working with us, the first step is to design a beautiful website that reflects who you are as a practice. To make it really stand out, however, you’ll need customized, unique content that resonates with potential patients.
Content is the backbone of an engaging website that helps visitors get an idea of what kinds of services you have to offer. Many doctors and medical practices make the mistake of copying and pasting content that they’ve found online. While this may be a convenient way to explain your products and services, it won’t do much to catch your readers’ attention. If you don’t capture their attention with engaging content, it won’t be long before they go somewhere else.
This is why our team of professional writers will only create unique content that:
• Resonates with future patients
• Is customized to speak in your voice and convey your message
• Is engaging, entertaining and easy to read
Making sure all content is original not only adds more merit to your website, but it also helps ensure you rank well in search results. Search engines like Google see duplicated content as a red flag, which will make the page’s search ranking suffer.
We’ll also tailor every piece of content we create to have an appropriate word count and keyword density. This is an essential part of search engine optimization that helps search engines like Google determine how high your web pages rank. To do this, we’ll communicate with you regularly to get a thorough understanding of the types of services you want to promote.
Blogging
An active blog is the secret weapon of a comprehensive medical website marketing plan. Many doctors and surgeons forego blog posts on their websites, but this is a mistake that could cost you quite a few new patients. Regularly posting blogs to your websites comes with a whole host of benefits, including:
• Adding More Content. Simply put, the more content your website has, the better it will rank in Google. This is especially true if that content is unique and original. Just as our content writers will develop customized content for your web pages, our professional team of bloggers will create blog posts that are specifically designed to highlight the services you offer. Part of this includes adding inbound links to the services you want to promote in every blog.
• Building a Long-Term Strategy. The SEO potential of a blog only gets stronger over time. Developing a consistent blog-posting routine will help keep your blog as a whole going strong. The longer you do this, the better your website will look to search engines. Our blog team will make sure your blogs are posted on a regular basis.
• Keeping Your Website Relevant. Building a long-term strategy for your blog comes with another advantage: it keeps your website relevant to search engines. When you regularly update your blog, you tell Google that you’re maintaining your website and adding valuable content that others will want to see. As a result, your site will rank better.
While you can always pay to have your page advertised on Google, organic results are some of your best friends when it comes to making your website more visible. Organic results are the ones you don’t pay for to put at the top of searches.
Blogging is one of the easiest and most effective ways to save money while driving more traffic to your site. With our team of professional writers and editors, you can be sure that every blog posted to your site will be optimized to make your online presence as strong as possible. Much like the written content on your featured pages, blogging goes hand in hand with a vital component of our medical website marketing strategy: search engine optimization.
Search Engine Optimization
Search engine optimization, or SEO, is the foundation of a visible, successful website. If you’re looking to improve your site’s ranking in search engine results, you’ll come across this term a lot. SEO is an absolutely essential part of the medical website marketing process. Without it, your pages won’t rank well in search engine results unless you pay for them.
Fortunately, our professional SEO team is equipped with the knowledge and skills necessary to make sure your web pages and blog posts rank well in Google and similar search engines. This way, you won’t have to spend extra money on advertisements to make your website more visible.
All of our content is geared towards SEO for your website. Our content, blogging and SEO teams work closely together to make sure every word we publish to your site contributes to an effective medical website marketing strategy. We’ll make sure that everything from keywords to the alt-text included in images contribute to an SEO strategy that makes your website shine.
At Crystal Clear Digital Marketing, we take the headache out of medical website marketing and let you focus on what matters: your practice. Contact us today to learn more!
By Rachel Rowe
