Do you know what the number one complaint people have about the process of shopping for a new product? The sales people. No one wants to be sold something; they want to have all the options laid out in front of them and make the decision themselves. However, without the sales process, there would be no way for a business to survive. It’s up to that business to find ways to sell their product without being too “sales-y.”
When it comes to your medical spa, the same problem persists. You want to let potential patients know that you sell a certain product or service, and you want them to buy it, but don’t want to push it on them. One way that successful practices have been solving this problem is by content marketing.
Content marketing is a way for your medical spa to inform potential patients about a service you offer, without presenting it from a sales point of view. Practices who use proper content marketing for their medical spa see results quicker than those who don’t. If you still don’t believe us, here are ten reasons why medical spa content marketing can be your best friend in 2017:
Reason 1: People Begin to Trust You
- Even though they aren’t humans, customers see businesses as people. And just like human people, business people need to earn their customers’ trust. Content marketing allows your medical spa to present the latest news and information about your practice’s offerings without trying to sell them. If prospective patients trust you as a source of information, they’ll trust you to do their medical procedures.
Reason 2: Give Yourself a Little Personality!
- By regularly blogging, you can show your personality to the world. When you talk about your industry in a voice that your future patients relate to, you can come across more friendly and approachable. You have a distinct personality and content marketing lets you show it off!
Reason 3: Prove You’re an Expert
- Regardless of if it’s open-heart surgery or a dermal filler injection, everyone wants their procedure done by the best. One of the easiest ways to show your future patients that you’re the best is to show them your expertise in content. Talk about the latest medical news, give your opinion on different brands or procedures and explain how your procedures benefit the patient are all ways to show off your expertise.
Reason 4: Answer Common Questions
- Plenty of people have heard of a facelift, but few know how it can help them, or what goes on in the procedure. Putting out a piece of content that informs people what a facelift is, how it works and how it benefits them shows your knowledge in the subject and shows your willingness to help. You can easily make a piece of content about all your procedures.
These are just 4 of the many reasons why content marketing should be one of your New Year’s Resolutions in 2017. Don’t know how to get started? That’s where we come in. Contact a member of our team to learn about all the content marketing options we offer and how you can get started right away!
