“To build a better world sometimes means tearing the old world down.” I borrowed these words from Captain America: The Winter Soldier, which opened this past weekend. But the line could just as easily apply to the world of digital marketing, especially in the health care arena.
Once upon a time, a health care practice could put up a Web site,
add a few forms, and consider their digital marketing done.
No more. In the world of the social patient, everything has changed. What do I mean?
Social patients use the Internet daily, hourly, minute by minute. They use their phones, laptops, tablets, mini-tablets and desktops to make health, business and other personal and professional decisions. They use search engines, tweet and retweet, read and answer e-mail surveys, post and lurk on Facebook, read e-newsletters, scour product and service reviews, update their LinkedIn site, and get ideas about almost anything on Pinterest.
Do you get the picture?
In this brave new world of the social patient, health care practices need to change along with their increasingly social patients. A single, static website is no longer going to do the job. In fact, it won’t do much of anything at all.
Health care practices like yours need to address the total picture, a picture that includes search engine optimization (SEO), social media, blogging, search engine marketing and mobile- responsive websites, just to name a few areas. What’s more, your practice will need tools to measure whether these strategies are working, or if they need tweaking.
If this all
makes you want to tear out your hair, have no fear. You don’t need to go it alone. We at Crystal Clear Digital Marketing want to be your Digital Captain America. We want to tear down your old static website and build a total digital SYSTEM that will help your practice find, serve and keep social patients more easily and profitably.
We will create a true digital marketing platform for your practice. And because we will do ALL the heavy lifting, you can go back to doing what YOU do best: Taking care of patients. Meeting their needs. Pursuing YOUR core competencies as a physician.
To quote from Captain America one last time: “Are you ready? All it takes is one step.” That step is to call us or fill out the form on this page.
All you have to lose is an outdated website.