There are currently two myths around the Internet regarding medical practitioners and social media. The first claims that doctors, dentists, chiropractors, surgeons and other medical professionals do not need social media because it does not lead to a Return on Investment (ROI).
The second myth is that doctors don’t have time for social media anyway, so why bother getting involved? Social media requires profiles, passwords, posts, updates, likes and followers; what medical professional has time for that when there are patients to see and a practice to run?
Here at Crystal Clear Digital Marketing, we are here to debunk these myths and set the record straight once and for all.
You Can’t Spell Social Media Without ROI
According to a study done in 2014, roughly 54 percent of medical professionals are using social media. While almost half of these users mostly utilize social media to stay up to date on healthcare news, a whopping 60 percent is actively peer networking, marketing their services and engaging patients via Facebook, Twitter, LinkedIn and Google Plus – The Big Four, as we like to call them.
How social media can turn your marketing investment into consultations and new patients isn’t rocket science:
- Most patients turn to social media to seek answers to their medical concerns
- Having an established, active online presence and a cohesive social media strategy can help prospective patients find you.
- Through informative, engaging social media posts, prospective patients go from sitting in front of a computer to sitting in your office.
You Don’t Have Time, But We Do
The second myth is true; as a medical practitioner, you probably don’t get a proper lunch break throughout the day, let alone free time to actively create and update social media accounts. It’s the “why bother?” part of this myth that needs to be laid to rest, and this is where Crystal Clear comes in. We will help you develop a social media strategy that fits you and your practice, ensuring that you are not missing out on potential patients.
Crystal Clear is currently an industry leader in marketing software, customized websites, unique web content and engaging social media. We are mobile-friendly and SEO-optimized, and whether you are a small, family-centered practice or a larger practice with multiple locations, we can help.
At Crystal Clear, we will break down your practice’s activities on social media via monthly reports, providing you with real, visible results for your marketing investment. Are you ready to get yourself out there and start informing and engaging your patients? With 60 percent of medical professionals already active on social media, the time to establish your online presence is now.
It’s always a great day at Crystal Clear, and establishing your online presence can make it a great day for you and your practice as well. Contact us today to get started. We look forward to hearing from you!