At Crystal Clear we stress the importance of having a medical practice website, but it’s not all about what your website looks like – it’s also about what you put on it. If you’re already a member of the Crystal Clear family, then you already know the importance of having unique content on every page. But when it comes to having a successful, traffic-generating website, some pages have more impact than others.
Content is King
We’ve spent a lot of time in the digital marketing space learning what works for medical practice websites and what doesn’t, and one message that we cannot stress enough is the importance of your website content. Your website content should be a reflection of you – your voice, your techniques, your authenticity in your field. In a world where the Social Patient depends on computers and mobile devices to find services, knowing what they’re looking for puts you one step ahead of your competitors.
According to our reports, the About Us page is one of the most frequently trafficked areas of medical practice websites, and it’s no secret why – people want to know why they should choose you. It’s not enough to know that you offer the service that they’re looking for, they also want to know some of the finer details about your office, such as:
- The atmosphere of the office
- Your practice’s goals and mission statement
- The members of your medical team
- What patients can expect when they walk in the door
Before and After Pictures
If there’s one thing that potential patients are curious about it, it’s how good you are at what you do. Can you really provide the dynamic results that you promise? The best way to showcase your techniques and experience is through a before and after photo gallery of actual patient procedures. Choosing to undergo a medical procedure can be an anxiety-ridden process, but browsing a before and after gallery can be the deciding factor and give your potential patients the boost of confidence they need to make that phone call or fill out that online form.
Let’s face it: anyone can set up a website and claim to be the best medical professional in your area. But at the end of the day, your patients are your best advocates and reputation managers. Don’t under-utilize your reviews page – when your patients have a positive experience, ask them to write a review for you. A successful reviews page built up over the course of months and then years will help bolster your reputation and authenticity.
Making these pages a top priority on your website can make a difference for you and your practice, and we can help. If you’re ready to set your medical practice website up for success with content and impactful pages, contact Crystal Clear today to get started. We look forward to hearing from you!