When it comes to social media, most people either love it or hate it. Regardless of which category you fall into, representing your practice across multiple social media platforms is a smart business move. Social media can no longer be considered a passing trend, and if your practice isn’t already on board, you may be missing out on several new leads.
Understanding social media for dermatologists isn’t rocket science, and at Crystal Clear, we see our 250+ clients gain a lot of traction month by month using this digital marketing strategy.
One Account is Great, but More than One is Better
While you may only have a personal Facebook or LinkedIn account, your practice should have accounts across multiple platforms. We manage accounts for all of our clients on:
Casting a wider net can result in more leads and more patients in your waiting room. Although Crystal Clear does not manage Instagram or any platforms outside of our Big Four, you may want to consider having active accounts in these as well.
What if I Don’t Get Any “Likes”?
For personal social media accounts, liking, sharing, and commenting are everything. Those activities measure the success of your personal posts. But for business pages, success and engagement are measured differently. Believe it or not, the goal of social media for dermatologists is to get your patients OFF of social media and onto your medical marketing website. Creating posts that revolve around your services, treatment providers, and other pages can play a key role in driving traffic back to your site. No “likes”? No problem; get them to click, call the office, or fill out an online form instead!
No Time to Manage Your Social Media? Help is Only a Phone Call Away!
As a dermatologist and a business owner, you already wear multiple hats. Staying on top of advancements in your field and managing your practice leaves you with precious little free time. Rather than letting your social media accounts go idle or getting too overwhelming to start them at all, call Crystal Clear today! Our team of digital marketing specialists is ready to take your call and get you started.
Social media for dermatologists is only a small part of a successful digital marketing strategy. Find out how to strengthen your online presence and bring your practice into the 21st century with Crystal Clear Digital Marketing! We look forward to hearing from you!