“Courage is being scared to death, but saddling up anyway.” ― John Wayne
One hundred and seven years ago today, John Wayne was born. The world has changed a lot since then, but his message of courage remains the same. There’s much to feel worried about in this digital era, but everyone, and I mean everyone, still has to saddle up and ride.
This is especially true for health care professionals who focus on elective procedures and interventions, like cosmetic dentistry, cosmetic dermatology, plastic surgery and complementary medicine, to name a few. In these kinds of practices, robust growth depends on the practices’ digital presence – and pull.
As patients increasingly go mobile and go social, health professionals have to meet them where they’re at, whether that’s on Facebook, LinkedIn or Google. This means cosmetic physicians, dentists and alternative medical practitioners have to embrace best digital practices to keep old patients engaged and to attract new patients.
Fear, however, continues to keep too many practitioners on the sidelines. There’s just so much to stay on top of – and it all changes so quickly.
You finally get your website content updated then you realize it needs to go mobile. The practice gets a Facebook page but there’s nobody on staff with time to maintain it. And who tweets the latest research or product news with a waiting room full of patients?
At Crystal Clear, we totally get it. There’s a lot to keep up with if your want to keep your practice on the digital cutting edge. Search Engine Optimization. Blogging. Regular (and relevant) social media postings. Responsive website design. Video. Educational outreach across multiple media . . .
And so the list goes on. It’s more than most busy practices can – or want – to handle.
So let us take the time and do the work. We are on the frontlines of change every day – whether we’re attending social media conferences, mastering the latest change to the Google algorithm, or making professional videos with optimized content.
Let us do the heavy lifting so you can forget your Facebook page – and focus on patients.