When we talk about content marketing for doctors, plastic surgeons, dermatologists, and medical practitioners, it’s common for us to use sports metaphors – “We’ll help take you to the 20-yard line,” “One hundred percent unique content can be the game-changer for your practice,” etc. But at Crystal Clear, we also believe that your content marketing is magic.
As cheesy as it may sound, your content can do some pretty amazing things. You may think it’s just words on a page, but in reality, it’s a whole lot more.
Now You Don’t See It, Now You Do
This is a reversal from the typical magician’s saying, but we use this term to reference your rankings on Google. Many of our clients can’t find themselves in organic search prior to signing up with us, but after about six months or so of building your customized content strategy, Abracadabra – your practice will begin to appear among the first pages. Nobody becomes #1 overnight, but refreshing your medical marketing website with monthly blogs and relevant content can help you achieve your goals with organic search and SEO.
Captivate Your Audience
The point of magic is to wow your audience and hold their attention, and that’s exactly what the right content marketing and blogging strategy can do for your medical marketing website. Generic manufacturer information can fill pages up, but it isn’t unique to your practice and, more importantly, it won’t hold the interest of your current and future patients. In this increasingly technological age with over 1 billion active websites, it only takes the Social Patient two seconds to click off of your website and onto another one, possibly one of your competitors. Taking the time to deliver unique, practice-specific content can keep this from happening and can make the difference between a lost opportunity and a new patient.
Nothing Up Our Sleeves
At Crystal Clear, we speak from over 16 years in the digital marketing industry with no gimmicks, tricks, or sleight-of-hand. Our suggestions for your content marketing strategy are based on real data and analytics and are unique to every practice. Despite what other so-called experts in digital marketing tell you, one of the keys to climbing the Google rankings through organic search is through supplying your site with consistent, fresh content. Making sure every service is represented on your site with its own page and engaging your patients through monthly blogs may seem like more trouble than it’s worth, but when the phones start ringing and you see more traffic driven to your website, you’ll be glad you went through the process.
If you’re ready to get serious about your content marketing and blogging, call Crystal Clear today to get started. If you’re already a member of the Crystal Clear family, you can reach out to us anytime to make sure you have taken complete advantage of your content strategy. We look forward to hearing from you!