At Crystal Clear, we emphasize the importance of the Big Four – Facebook, Twitter, LinkedIn, and Pinterest – to help strengthen your online presence and and engage your current and future patients. But contrary to popular belief, the purpose of social media is not just to catch the eye of your Social Patients as they peruse their news feeds – it’s four ways to drive traffic back to your medical marketing website. It’s great if your patients are liking your posts, but the real magic happens when they follow that post back to your site and either fill out an online form or pick up the phone to call you.
If you’re already a member of the Crystal Clear family, don’t worry – we already have a social media strategy in place, and the activity you receive via social media is currently being tracked so we can update you on how you’re doing during your monthly reports. If you haven’t signed up with us yet, there’s great news – it’s never too late to call us and get started!
How Do I Drive Traffic with Social Media?
This is one of the biggest questions on the Internet, and although it takes a little bit of effort, it’s not rocket science:
- Post multiple times a day. Trust us – you are not going to annoy your followers with this strategy. An important point to remember is not all of your patients are on social media all the time; they log on sporadically, and so posting throughout the day is a great method for casting a wider net to get more attention.
- Spotlight new services or technologies. Did your practice recently acquire a new laser or injectable? Let us know so we can write a custom content page for your website, then share this news on your social media accounts so your patients can read the content and find out what your new service is all about.
- Promote your specials and events. If you have had your medical marketing website built by Crystal Clear, then you have a special page dedicated to monthly specials or events that you are running at the practice. Promoting these can not only increase the success of the special or event, but it also encourages your patients to look around on your website while they’re there.
- Target seasonal trends. Patients are looking for skincare tips in the winter, laser hair removal in the summer, and more! Getting into the minds of your patients and sharing targeted content during specific times of the year can help keep the phone ringing all year round.
These are only a few examples, and as leaders in the digital marketing space, we have several strategies to help you continue growing and developing your medical practice. Whether you are a cosmetic or plastic surgeon, doctor, dentist, chiropractor, or medical practice owner, you can drive traffic back to your site with social media, and Crystal Clear can help get you the results you need to keep your waiting room busy. Contact us today to get started. We look forward to hearing from you!